Game-changing Online Marketing Tools Of 2023
Discover the tools we use and recommend for online business success on this page. From tried-and-true essentials to cutting-edge innovations, we've got you covered. Happy exploring!
Most Essential Tools
Hosting Services
Cloudways offers excellent value hosting with dedicated blazing-fast servers. Their support has recently improved, providing 24/7 assistance to ensure a reliable hosting experience for businesses and individuals.
SEO Tools
Ahrefs is a versatile SEO tool that offers site health checks, competitor keyword analysis, link data, and keyword data. Its accuracy and a broad range of features make it an essential tool for professionals seeking to improve search engine rankings.
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WordPress Themes
GeneratePress is a lightweight WordPress theme that enables fast loading times and customization options. Users can edit and brand all aspects of their site without needing page builders, resulting in a bloat-free experience.
Email Marketing Tools
MailerLite is an affordable and user-friendly email marketing tool that simplifies the process of building and automating email lists. With its efficient automation features, users can easily manage and grow their email list, making it an ideal choice for businesses seeking to improve their online presence.
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All-in-one project manager
The notion is a versatile workspace that is the central hub for various company tasks, including editorial dashboards, link-building campaigns, and other work-related activities.
Website & Form Builders
Surfer is a tool that simplifies optimizing content for higher Google rankings. With its intuitive interface, users can enjoy a more engaging experience while ensuring their content is fully optimized for search engines.
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Browse our other tools by category
Hosting Services
Best for Beginners
SiteGround is an affordable and reliable hosting service that utilizes Google Cloud servers for lightning-fast website performance. Along with its speed, SiteGround also offers free tools and features to enhance website speed and user experience, all while maintaining user-friendly interfaces.
Best Performance
Cloudways offers top-notch website performance at an affordable price point. With Cloudways, users can enjoy the benefits of running their server while still accessing modern hosting interfaces and reliable customer support. It makes Cloudways an excellent choice for those seeking high-quality hosting without breaking the bank.
Best Edge Caching
Rocket.net is a hosting service that maximizes website performance by utilizing the power of Cloudflare's enterprise network. With seamless integration, Rocket.net ensures lightning-fast site speed and reliable uptime, as 99% of its network is powered by Cloudflare's edge network. It makes Rocket.net an excellent choice for those seeking top-tier website performance.
Best Hosting Services
Site Speed Tools
Best Plugin for Site Speed
WP Rocket is a caching solution for WordPress that has become the go-to choice since the Core Web Vitals update. With its user-friendly interface and unique page speed options, WP Rocket is a must-have tool for achieving perfect 100 scores on website speed tests, making it an essential asset for any WordPress user.
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Best Value CDN
BunnyCDN is an excellent value-for-money CDN service, particularly for small publishers. With its blazing-fast speeds, optimized image and video delivery, and reliable safety measures, BunnyCDN is a perfect choice for those seeking top-tier CDN performance at an affordable price. It's worth checking out.
Best CDN for security
Cloudflare Pro is a feature-rich CDN that offers Automatic Platform Optimization for WordPress, significantly reducing TTFB. Recently, Cloudflare has added image optimization capabilities and robust DDoS protection to its offerings, making it an excellent choice for those seeking top-tier performance and security from their CDN.
WordPress Themes
Best Page Builder
GeneratePress is a highly customizable, lightweight WordPress theme that delivers excellent website performance. While it may not be the most beginner-friendly option, the latest version offers even more customization options for users to tailor their site to their needs. Notably, the website itself is built on GeneratePress.
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Best WP Code Cleaner
Kadence WP is a user-friendly WordPress theme that offers excellent website performance without sacrificing ease of use. With its wide selection of pre-made templates, even beginners can create a professional-looking website quickly and easily. If you want a fast site but desire a more user-friendly theme than GeneratePress, Kadence WP is an excellent choice.
Best WP Affiliate Tables Plugin
Astra is a versatile WordPress theme that delivers solid website performance and offers various design options. With the most extensive library of pre-made sites, Astra is an excellent choice for those seeking to quickly build a professional-looking website without sacrificing site speed.
WordPress Plugins
Best Page Builder
GenerateBlocks is a high-quality page-building plugin from the creators of GeneratePress. It extends the capabilities of Gutenberg, enabling users to create custom page layouts using the default editor. This plugin is an excellent alternative to traditional page builders, and this very page is built on GenerateBlocks.
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Best WP Code Cleaner
Perfmatters is a powerful WordPress plugin that removes unnecessary functions from your website and enables fine-tuning script execution page-by-page. Perfmatters can help improve your site's ranking and conversion rates by reducing your site's load time.
Best WP Affiliate Tables Plugin
Affiliatable is a lightweight WordPress plugin that simplifies the creation of high-converting call-to-action buttons for affiliate pages. This plugin helps you maintain fast page speed and responsiveness while improving the quality of your affiliate page's calls to action.
SEO Tools
Best Overall SEO Tool
Unlock the full potential of your website with Ahrefs, the ultimate SEO data tool. Dominate the competition with advanced features such as competitor analysis, keyword research, link-building research, site audits, and rank tracking. With the highest quality data on the market, Ahrefs is the game-changer you need.
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Best Free Outreach Tool
Are you looking to skyrocket your website's rankings on Google? Look no further than Hunter! With its innovative email-finding capabilities, Hunter makes outreach to webmasters and building quality backlinks easier. Don't settle for mediocre SEO results - try Hunter today and see the difference for yourself.
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Best Value for Money SEO Tool
Looking for a powerful yet affordable SEO tool? Look no further than Ubersuggest! While it may not have all the bells and whistles of Ahrefs, Ubersuggest offers a great range of features at a fraction of the cost. With its intuitive interface and comprehensive analytics, Ubersuggest is the perfect choice for small businesses and budget-conscious marketers.
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Best long tail keyword tool
Looking for a way to quickly and easily find high-ranking keywords that your competitors are overlooking? Look no further than LowFruits! This powerful tool analyzes SERPs in bulk to identify opportunities for fast and easy ranking, even in highly competitive niches. No more wasting time on unreliable KD scores or manual SERP analysis - with LowFruits, you'll have all the insights you need to succeed.
Best Onpage SEO Tool
Do you want to write content that ranks high on Google? Look no further than Surfer! This fantastic tool analyzes the top-performing content for your target keyword. It provides you with insights on how to rank higher. With Surfer's guidance on keyword usage and content elements, you'll write like a pro in no time!
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Great for Digital PR
Are you looking to take your content marketing to the next level? Look no further than Buzzsumo. This powerful tool allows you to monitor the latest trends in your industry and access valuable contact information for influential journalists and thought leaders in your space. With Buzzsumo, you can take your outreach efforts to new heights and build high-quality links that drive accurate results.
Best SEO Tools
Content Tools
Best AI Content Tool
OpenAI's ChatGPT has revolutionized the way we approach content and SEO tasks. Its state-of-the-art AI technology allows for efficient and effective solutions to complex problems. The best part? It's free to use, making it accessible to anyone looking to improve their digital presence. Try it out and experience the power of AI.
Best content collab tool
Do you want to avoid managing multiple feedback channels when collaborating on a single post? Look no further than Multicollab! This WordPress plugin streamlines the collaboration process by directly integrating a user-friendly commenting system into your post. With Multicollab, you'll have a hassle-free experience updating and improving your content.
Best Spelling & Grammar Tool
Grammarly is the ultimate writing assistant that goes beyond mere spell-checking. It helps you create flawless content that's easy to read for all. With its plagiarism checker, you can also ensure that your content is 100% unique and doesn't run into trouble with Google.
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Best for writer hiring
Looking for high-quality writers to help take your website to the next level? Look no further than ProBlogger! Their job board is the perfect place to find talented writers who can create content that will drive traffic, boost engagement, and increase conversions. With ProBlogger, you'll have everything you need to build a successful website and grow your online business!
Best AI Writing Software
Lead Generation Tools
Best Overall Lead Gen Tool
Looking for an opt-in tool that won't break the bank? Check out Convertbox! With no monthly subscription fee and top-of-the-line features like a/b testing and Google Analytics integration, Convertbox is a must-have for any serious marketer.
Best Established Lead Gen Tool
Want to take your lead generation to the next level? OptinMonster has got you covered! With powerful pop-up features, including a/b testing and various trigger options, OptinMonster is a reliable choice for any marketer. While their builder may not be our favorite, we've still easily collected tens of thousands of leads.
Best Giveaway Tool
Looking for a powerful tool to run raffles and giveaways? Look no further than Gleam! With its unique sharing mechanic and robust features, Gleam has helped many of our contests go viral and collect thousands of extra leads. It's the perfect solution to build your email list fast!
Email Marketing Tools
Best for Beginners
Are you looking for an affordable yet powerful email marketing solution? Mailerlite has got you covered! With advanced automation features, an intuitive email designer, and tagging options, Mailerlite is the perfect choice for running your site's email list. Take advantage of this must-have tool for any marketer!
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Best for Larger Sites
Ready to take your site to the next level and start selling your own products? Look no further than Active Campaign! With advanced automation options, a built-in CRM, and seamless integrations with all your favorite marketing tools, Active Campaign is a must-have for stage 3 sites. Take advantage of this powerful email solution!
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Best Email Marketing Tools
Shopping Carts
Best Overall Cart
Ready to take your online sales to the next level? ThriveCart is the perfect solution! With powerful options for free trials, payment plans, recurring billing, and a customizable cart builder, ThriveCart makes it easy to sell your products online. And the best part? There's no subscription fee!
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Best for Beginners
Are you looking for a straightforward shopping cart solution? Look no further than Gumroad! While it may have only some of the bells and whistles of other options, Gumroad's minimalist approach is perfect for content creators who want a low-maintenance solution that gets the job done. Take advantage of this excellent choice for your online sales needs!
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Best On-Site Cart
Are you looking to increase your sales and revenue through your WordPress site? Look no further than Cartflows! With its seamless integration with Woocommerce, you can quickly build a full-funnel sales system that includes upsells, cross-sales, and order bumps, resulting in higher conversion rates and more revenue. Take your online sales to the next level with Cartflows!
Best Shopping Carts
Productivity Tools
Best Productivity App
Ready to streamline your niche and authority site operations? Look no further than Notion! With its customizable workspace, you can easily create your wiki, docs, and projects, collaborate with your team, and manage your tasks and projects all in one place. Take advantage of this powerful and versatile tool that we use internally to manage most of our projects!
Best Chat Tool
Collaborate with your team effortlessly using Slack! Customize channels, connect apps, and generate custom notifications for a seamless communication experience. Simplify team chat with Slack – try it out today!
Best Automation Tool
Connect all your favorite tools seamlessly with Make.com – the most powerful and affordable automation tool available! With more features than Zapier, it's perfect for integrating tools without native integrations. Pair it with Notion and Slack for the ultimate workflow experience!
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